Transaction #11133 · Form 4 · 0001818383-25-000157
MediaAlpha, Inc. · Exercise / conversion · Class A Common Stock
MediaAlpha, Inc. · Transacted November 15, 2025 · Filed November 20, 2025
What does this filing report?
An SEC Form 4 filing for MediaAlpha, Inc. records an exercise / conversion involving Class A Common Stock on November 15, 2025. The reported quantity was 6,544. The filing date is November 20, 2025. This is one transaction record; amounts are not allocated among any joint reporting owners.
The acquisition category describes how securities were received. It does not by itself establish a cash purchase of common stock. Read the transaction code definitionsand the original filing before interpreting the amounts.
Transaction details
- Company
- MediaAlpha, Inc.
- Company CIK
- 0001818383
- Security type
- Non-derivative
- Acquisition type
- Exercise / conversion · Code M
- Quantity acquired
- 6,544
- Reported price
- 0 · See footnotes
- Reference value
- 0
- Currency
- Currency not specified
- Ownership
- Direct
- Holdings after transaction
- 460,046
- Ownership description
- Not reported
- SEC acceptance time
- Nov 20, 2025, 5:17 PM EST
- 10b5-1 indication
- Not indicated
Reference value is reported quantity × reported price. It is not a confirmed cash payment or an estimate of a derivative's economic value. A missing currency is not assumed to be USD.
Reporting owners
- COYNE JEFFREY B ↗
GENERAL COUNSEL AND SECRETARY
CIK 0001213184
These are the reporting owners named in the filing. Quantities and amounts are not allocated among co-reporters. Roles reflect this filing, not a current profile.
Company listings
This transaction is not mapped to a specific company listing.
Filing footnotes & remarks
- F1
- One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
- F2
- Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
- F3
- Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
- F4
- Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
- F5
- One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
Footnotes are reproduced as plain text from the current source filing. For the full context, read the original SEC filing.
This record was updated Eastern Time. This is the stored record update time, not the transaction date. Report a correction.